In all the chaos of the world , isn’t it lovely that reading is becoming cool again? As we reported earlier this year , Google searches for “book club” are at their highest in years, and Eventbrite say the number of book club events on the platform has increased by 350% since 2020.

Stunning!

Now, in their Unpack′26 report , the leading travel experts at Expedia reveal that ‘Readaways’ are surging in popularity ahead of 2026 travel.

Working in collaboration with holiday rental site Vrbo , they found that 91% of travellers admit that for 2026 trips, they’re interested in taking a trip centred around reading, relaxation and quality time with loved ones.

So, what is a ‘Readaway’ really?

So, it’s more than just taking some books abroad which is of course incredibly common. ‘Beach R

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