Virginia Democrat Nicole Cole and her team spent much of their 2025 campaign for the state legislature standing in places like Weis Markets in Spotsylvania County, railing against prices that she said were too high: at least $3.79 for a dozen eggs, up to $7.99 for a pound of ground beef, $9.39 for coffee beans.

Her effort paid off when she ousted a 36-year Republican from his state House seat. She was one of 13 Virginia Democrats to flip competitive House seats and contribute to big election wins in her state and New Jersey, the only ones with governor’s races this year.

“We would greet them at the point of purchase,” Cole said. “That’s when it hurts most.”

The cost of living also may have led voters to signal that this is President Donald Trump’s economy now. Some prices have stabili

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