Tata motors unveils new Sierra. (Photo source: NDTV Profit) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Tata Motors Passenger Vehicles on Saturday unveiled its SUV Sierra in all new avatar. The new Tata Sierra retains its heritage and distinctive design DNA, embodying freedom, individuality, and the spirit of exploration, the Mumbai-based auto major said.

The model will compete with mid-sized SUVs like Hyundai Creta, Maruti Grand vitara and Honda Elevate.

The new Tata Sierra will be officially launched on Nov. 25, 2025.

Speaking at the event, Martin Uhlarik, Vice President and Head of Global Design, Tata Motors, said the model is much more than a name or a vehicle; it's a living symbol of Indian ingenuity and aspiration.

"For many, the Sierra evokes an everlasting

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