SALT LAKE CITY – Roughly six weeks after announcing their new sign policy at Delta Center, Smith Entertainment Group provided some further clarity on their intentions.

Smith Entertainment Group aims to create an ideal and consistent fan experience at Delta Center

Following the lower bowl renovations at Delta Center this summer, Smith Entertainment Group decided to take a step back and evaluate how they could create the most consistent fan experience across all of their brands.

According to SEG, this led to the conclusion that removing signs would lead to the best fan experience for the most people.

In turn, the organization offers alternative ways for fans to interact in the arena with opportunities such as “first game” buttons, celebrating birthdays on the video board and a chance to

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