Here are several buy levels to consider for both Microsoft and Nike

Whenever the stocks of companies that we think are attractive purely on their underlying business fundamentals start to sell off, we know we want to buy. The question is: When to buy? Valuation is the primary factor to consider. However, in a market sentiment-driven decline like we saw Thursday, valuation isn't really the focus for sellers; they just want out. When sentiment is driving the trading, we must acknowledge that the price action has as much, or more, to do with irrational behavior as it does with rational, fundamental-based investing. In those environments, the charts can be helpful as they reflect the actions of all market participants, rational and irrational alike. While the S & P 500 's reversal into the green is encouraging, the damage from the prior session remains. Method