Movie trailers are the ultimate hype machines. They’ve got one job. And it’s to spark enough curiosity to make you say, “I need to see this movie.” In under three minutes, they tease tone, characters, and emotion. Just enough to get you hooked, but (hopefully) not enough to spoil the whole thing. When done right, a trailer can turn the movie release into a cultural event. And when done wrong, it can mislead, overpromise, or worse – make a good movie look forgettable.

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