Las Vegas Grand Prix officials believe this week’s race could help remedy the decline in international tourism to the city.

Emily Prazer, president and CEO of Las Vegas Grand Prix Inc., expects 100,000 fans to attend each day of this week’s three-day festivities, consistent with previous years’ attendance. While many visitors come from nearby “feeder markets” like California and Arizona, race officials say they have seen growing interest from Mexico, Canada and throughout Europe.

As Formula One’s popularity continues to surge in the United States, race officials say they aim for an even balance between domestic and international attendees. This year’s projected split: 60% domestic, 40% international.

“If you’re looking for destination marketing to drive international tourism back to Las

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