Oh, we’re in the age of nostalgia, all right, and if the tsunami of breathless “weight-loss wonder-drug” stories are anything to go by – the latest being that two millennial scientists may have created a “natural Ozempic” – what we really want to bring back is super-skinny.

But hang on, isn’t thin-thirsting extinct? Toxic diet culture died, right? Hell, we danced on its grave: white bread and French cheese in one hand, the other putting a match to our “nothing tastes as good as skinny feels” posters. Right?

Sorry, but no. Not even close. It was simply dormant, a slumbering beast just waiting. And now, with the arrival of “injectable size zero”, a backlash against progressive movements like body-positivity, and a new powerful wave of red-pill misogyny, it’s awake and roaring.

While the

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