Last year, the LPGA tried something new to attract the fandom. They invited WNBA superstar Caitlin Clark to their 2024 pro-am for The ANNIKA. Clark, who was also a brand ambassador for the event sponsor, Gainbridge, played with Nelly Korda and Annika Sorenstam. The event became a massive success and was the “most-watched non-competitive round” in LPGA history. That one day led to 395 television segments and even won a 2025 “Brand Activation of the Year” award. This gave them a bold blueprint for 2025.

This season, the strategy was doubled down.. First, they invited Kai Trump, the 18-year-old granddaughter of President Donald Trump . Critics complained about her No. 461 junior rank. But the organizer saw a different number: Trump’s 9 million social media followers, as they wanted t

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