In a perfect world, my job wouldn’t exist. I’m a consumer privacy advocate, which means I spend my days fighting for something that should be automatic: your right to control and protect your own personal information.

Unfortunately, we dropped the ball. In the era of social media and hyper-targeted ads, we didn’t build the right privacy infrastructure to protect ourselves. Instead, we let tech companies sell us the story that knowledge is power and data is the price.

Yes, knowledge is power. But data—a dry, emotionless word for who and what we are as humans—should be our super power. It should be ours to control and use to improve our lives, not just something companies profit from while leaving us vulnerable to harm.

Now, AI is making this dynamic worse. As we enter the AI Age, our dat

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