Pakistan’s e-commerce dreams falter as skills crisis exposes deep governance gaps

Pakistan’s fast-growing e-commerce landscape is often portrayed as a major opportunity for employment generation, but industry analysts warn that this potential will remain largely unrealised unless the government urgently tackles long-standing structural flaws.

They point to a widening skills deficit, scattered and uncoordinated training efforts, and the absence of a national human resource development strategy as the most pressing obstacles holding the sector back, as reported by The Express Tribune.

According to The Express Tribune, even with rising digital adoption and the forthcoming E-Commerce Policy 2.0, experts argue that Pakistan may be unable to meet its ambitious growth goals without immediate investment in a specialised workforce, modern logistics, and efficient digital payme