Performing at an NFL halftime show can be more lucrative than a multi-million dollar paycheck, and for Daddy Yankee, his comeback performance is a masterclass in modern music economics. Yankee will headline the event at the Bernabéu Stadium in Madrid for the Commanders vs the Dolphins’ halftime show. But while the stage is massive, the paycheck from the league itself might surprise fans.

How much will Daddy Yankee get paid for the NFL halftime show?

The NFL states that it does not pay headlining performers an appearance fee for halftime shows. Instead, the league covers all production and travel costs. But the halftime stage gives artists massive global exposure. That visibility boosts streaming numbers, raises demand for tours, and strengthens brand deals. In the long run, t

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