The report found that 80% of those consumer bases use UPI for payments, and at least 40% maintain three or four active subscriptions. (Image: Unsplash) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Majority of Indians now pay for accessing content online with gaming dominating the pie in wallet share for payment size of over Rs 1,000, a survey has found, said a top official of the gaming and interactive content focused venture capital firm Lumikai.

Lumikai Founder and Managing Partner Salone Sehgal told PTI that the survey covered around 3,000 mobile phone users across the country between September 2024 and September 2025.

The report found that 80% of those consumer bases use UPI for payments, and at least 40% maintain three or four active subscriptions.

She said the

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