The iPhone 17 launch is likely to be remembered for many years, but likely not for the reason that you think. Yes, the launch brought us the iPhone Air and the new iPhone 17 Pro series, but Apple also introduced the iPhone 17, setting a new standard for the industry.

No, it's not the excellent display, nor the fantastic battery life. And it's certainly not the dual camera, although it's arguably better than the base Pixel 10 and Galaxy S25 despite lacking a third camera. Rather, it's the 256GB starting storage, which is what makes the iPhone 17 likely the best phone for many people this year.

The biggest change with the storage is actually three-fold, and all are strong reasons that I hope Google and Samsung quickly follow suit and copy Apple. One of them is also the core reason the iPho

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