New Delhi [India], November 17 (ANI): Parents across India are increasingly validating their everyday decisions based on what their Gen Z teens recommend, as the younger generation rapidly becomes the gateway to household adoption of new-age brands, according to a recent study report by venture capital firm Fireside Ventures.

The report highlighted a major shift in consumer behaviour as India's Gen Z takes the lead in shaping what families buy. From food and personal care to wearables and tech accessories, teenagers are now influencing choices that were earlier driven by parents.

It stated, "Parents now validate decisions through the lens of what their teens discover, recommend, and use - often on Instagram, YouTube, or a friend's phone."

The study noted that Gen Z discovers and r

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