Almost a quarter of those surveyed said they have previously made a purchase in a sale after seeing a deal advertised by a social-media influencer, according to research commissioned by the Competition and Consumer Protection Commission (CCPC).

The CCPC said the findings have huge relevance for those planning on making a purchase during the upcoming Black Friday or Cyber Monday sales.

The research found that 28pc of those surveyed said it is likely that a recommendation from a social media influencer would influence their decision to buy something.

This climbed to 40pc among 15- to 24-year-olds.

The research also highlighted an ongoing mistrust in the deals on offer during Black Friday and Cyber Monday sales.

Six out of 10 consumers surveyed said they do not trust that the pre-sale pr

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