The Ministry of Electronics and Information Technology (MeitY) recently notified the Digital Personal Data Protection (DPDP) rules 2025. The new rules mark the full operationalisation of the Digital Personal Data Protection Act, 2023 – India’s first comprehensive data law. Enacted by Parliament on 11 August 2023, the DPDP Act establishes a comprehensive framework for protecting digital personal data, setting out the obligations of entities handling such data and the rights and duties of individuals. The DPDP Rules 2025 provide a consent-based system in order to protect personal data of people using social media platforms like Facebook, Instagram, or shopping apps like Amazon, Flipkart or using online banking, digital payments and online government services. The aim is to ensure that th

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