Photographers have urged people to report unauthorised use and credit original source to ensure ethical sharing of content.
Photos from Himachal Pradesh’s Ralaune Festival have gone viral across social media, but the creators behind the viral pictures say their work is being circulated without permission and credit.
Several photographers have taken to social media to raise concerns about plagiarism and the disregard for the effort involved in documenting the pictures.
It all began after an X user shared the festival photos without attributing the photographers. The images quickly spread across social media platforms, prompting the photographers to speak up.
Photographer Laksh Puri, who shot the festival in Himachal Pradesh in March, took to Instagram to urge followers to report pages

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