Dana White and Eddie Hearn maintained mutual respect for years. But that goodwill is quickly evaporating as the two find themselves on opposite sides of a brewing promotional war. With White’s Zuffa Boxing officially stepping into the sport, backing the Muhammad Ali Rival Act, and locking in a broadcast deal with Paramount, Hearn isn’t about to sit quietly and watch the UFC CEO try to reshape a landscape he’s been part of for decades.

The tension has already spilled into interviews, with both men trading sharp jabs. Hearn insists he’s not willing to “roll over and let you tickle my belly,” while White has called Hearn “a [expletive] lunatic.” There’s no doubt the rivalry has turned personal, and neither man plans to give ground. In the midst of this escalating feud, Dana Wh

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