You can go into any of the upscale department stores and find something strange: the cologne stand that used to attract men in large numbers now stands relatively silent. In the meantime, respective boutiques and online fragrance communities are alive and well.

The world of fragrances is undergoing a seismic change and the designer brands are feeling the shock.

The Designer Fatigue Is Real

Do you remember the time when you felt exclusive in having a bottle of Dior Sauvage or Bleu de Chanel?

Those days are long gone.

Enter any elevator, gym or office and you will most likely run into the same three or four smells on repeat.

It is this olfactory flashback that has become the mass movement of niche perfumers to the so-called great migration.

The reason is that, Marcus Chen, a 32-year-o

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