ICICI Securities believes a higher payout ratio in FY26 would be a key trigger for Sun TV. (Photo source: SunTv.com) Sun TV’s ad revenue in Q2 FY26 was weak (down 12.9% YoY) as FMCG companies continued to divert budgets towards digital platforms. However, subscription revenue grew 9% YoY. The company had acquired 100% stake in Sunrisers Leeds Ltd., diversifying cricket revenue beyond IPL.

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