Surpassing expectations in Bihar elections, the BJP is shifting focus to West Bengal with a recalibrated strategy boosted by organisational strength and a targeted campaign against the ruling Trinamool Congress (TMC) on law and order, women’s safety, and migration issues. However, unlike Bihar, West Bengal will not be an easy task, given TMC’s inherent strengths and the lack of a strong third option in the state.

Prime Minister Narendra Modi has already signalled that West Bengal is the next electoral target, setting up a direct challenge to Chief Minister Mamata Banerjee. The BJP aims to replicate the ‘Jungle Raj’ narrative to take on Mamata, who is looking for a fourth term. “Bengal will never tolerate BJP’s politics of saam, daam, dand, bhed to grab power at any cost,” say TMC leaders.

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