Marico is prioritising brand equity building over trade spends, with the goal of restoring consistent value growth and market share. (Photo source: NDTV Profit) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Marico managing director and chief executive officer, Saugata Gupta is targeting a 25% year-on-year topline growth, setting the stage for crossing the coveted Rs 20,000 crore revenue mark. Gupta said that delivering 25% growth in the first year of the five-year cycle would make the subsequent 11–12% CAGR over the remaining period “far easier to achieve.”

Gupta highlighted that volume growth is likely to improve in the second half of the year, although attaining double-digit growth will depend on how input prices behave, especially in the Parachute franchise.

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