Govt Hikes Print Media Advertisement Rates by 26%

The Government has announced 26 percent increase in rates for advertisements in Print Media. Ministry of Information and Broadcasting in a statement said that media rates for print media per square centimetre for one lakh copies of dailies in the black and white advertisement have been enhanced from 47 rupees 40 paise to 59 rupees 68 paise. The government had constituted the 9th Rate Structure Committee in 2021 for making recommendations regarding revision in rates for Government advertisements in print media. The Ministry added that the government has also agreed to the recommendations of the Committee relating to premium rates to be offered for colour advertisements, preferential positioning. Increasing the rates for Government advertisements in print media will yield several signi