Lenny Daniels , the former head of Warner Bros. Discovery ‘s sports operations, has joined Professional Fighters League as chief operating officer as the mixed-martial-arts league is working to compete more headily against UFC.

Daniels will oversee all day-to-day operations across the league, including global business operations, brand and content strategy, and commercial expansion. He will also play a central leadership role in the PFL’s upcoming U.S. media rights negotiations.

Daniels will report to John Martin , PFL’s CEO and a former head of Warner’s cable-networks division.

“Lenny Daniels is among the most accomplished executives in sports media, having spent decades

shaping and growing elite sports organizations,” said Martin, in a statement. “He has managed some of

the

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