‘Makeup ate today’ — A small video on social media platform X from an Indian teen with the same caption amassed more than 40 million views as of now. The video, very quotidian in nature, shows the point of view of a woman wearing a bandana, wobbling inside a rickshaw during the ride. The video is now on an unstoppable ride on X.

X users now address the popular woman as the 'Bandana girl'.

The video that barely extends to 3 seconds in total has now garnered 75,000 likes on X.

Many people expressed surprise over an ordinary video getting this much attention. Some others wondered about the revenue that would land upon the user after X’s new monetisation policy, as the video has already crossed 40 million views. A few others gave credit for the wordplay in the caption for the big win the us

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