Italian label Borsalino , arguably the most famous hatter on the planet, has unveiled its latest scent, White Iris. The fragrance is the second scent statement from the house’s B&W Collection, which debuted with a men’s cologne named Black Iris in February, 2025.

Designed as a counterpoint, White Iris’s goal is to be Black Iris' luminous counterpart, inspired by the golden era of black-and-white film and the house’s long-standing relationship with the silver screen. Borsalino hats have made appearances in such classic films as Bonnie and Clyde, The Conformist, Chinatown, The Godfather and, of course, the French cult movie Borsalino starring Alain Delon and Jean-Paul Belmondo.

“More than a dialogue, the B&W Collection was conceived as a fragrance duet, composed to complement each other

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