Extreme Cashmere has landed in New York City.

The Amsterdam-based brand founded by Saskia Dijkstra in 2016 has opened its first North American flagship at 152 Mercer Street in SoHo .

This marks the second flagship for the brand after one that opened in April in its hometown of Amsterdam. Both stores were designed by architect Hidde Dijkstra and are intended to look like a luxury home.

Among its features are floor-to-ceiling carpeting and displays for the merchandise along with several lounge areas, each of which has its own identity — much like the rooms in an apartment.

While the two stores are similar in design, the New York unit is larger with a long space that is below street level. To make it inviting to shoppers, Hidde Dijkstra used light, materials and architectural cues to dr

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