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Indiana University launched a Heisman Trophy campaign for quarterback Fernando Mendoza.

The campaign uses the hashtag #HeisMendoza, which originated as a chant from the student section.

Mendoza leads the Power Four in total touchdowns and set a new single-season passing touchdown record for IU.

The campaign video highlights Mendoza's on-field achievements and his off-field advocacy for multiple sclerosis charities.

BLOOMINGTON — Leaning into his love of LinkedIn and an organic, fan-driven social media trend, Indiana launched a campaign touting Fernando Mendoza for the Heisman Trophy on Monday.

Featuring the hashtag #HeisMendoza, which started as a chant from IU's student section during the Oct. 18 win against Michigan State , IU 's official football acco

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