Facebook creators are getting a new tool to help them protect their work from being ripped off by others. On Monday, Meta introduced Facebook content protection, a mobile tool designed to detect when a creator’s original reels posted to Facebook are being used without their permission.

If the creator is alerted that someone else is using their reels, they’ll also have the ability to block the reel’s visibility across both Facebook and Instagram or track the reel’s performance and optionally add attribution links to their work.

Or they can opt to release their claim on the reel, allowing it to remain visible on Meta’s platforms.

Meta says the addition of the content protection feature is part of its work to help original creators succeed on Facebook, without being drowned out by copyca

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