An Oakland County developer says he is hopeful that a new subscription car wash proposed for bustling Gratiot Avenue in Roseville will be profitable once it’s running, even as competition in the area continues.

Gabe Schuchman, managing director of Alrig USA in Bingham Farms, plans to demolish the Days Inn & Suites by Wyndham on Gratiot near 13 Mile Road and redevelop the property into three commercial buildings for two drive-thru restaurants and an El Car Wash.

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