Texas Tech spent heavily on building its roster this season. The Red Raiders reportedly spent $28 million in 2025 alone, ranking second in CFB. Fortunately for Joey McGuire, the results have been showing on the field. They lead the Big 12 and are currently ranked No. 6. But is this success sustainable? Well, Texas Tech GM James Blanchard has an eye on the future as well.

Blanchard has been able to bring top-tier talent to the Red Raiders. QB Behren Morton has a projected NIL value of $1 million. LB David Bailey is estimated to be worth $1.2 million, according to On3 . However, the GM aims to set the tone for the upcoming season. That’s why 2026 OT Felix Ojo, after decommitting from Texas, signed a 3-year, $5.1 million deal, as ESPN’s Eli Lederman reported.

Now, under McGuire’s leader

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