BLOOMINGTON — This year's Heisman Trophy race looks like the most wide-open in recent memory. And it might well end with Indiana 's first winner.

Fernando Mendoza nosed in front of a crowded, fascinating field, IU 's fourth-year QB emerging from the weekend a narrow but discernible favorite. Indiana 's decision to launch a LinkedIn-themed, organically labeled, Google-him Heisman campaign Monday afternoon appeared well-timed.

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