Normally when we say get ready for a drone battle, we’re referencing a dour-faced news article, because we’re living in the future and it doesn’t look all that different from the alternate reality foretold in The Terminator.

This one’s more fun and lighthearted, even if the two opponents involved may feel like one has declared its intention to wage all-out war on the other’s long-established territory. Here’s how DJI, the latter player in this game, plans to defend its mantle as the world’s preeminent consumer drone company.

the king and the challenger

It was only three months ago that Insta360 yanked the wraps off its own entry into the consumer market. They even launched a new brand called Antigravity to handle their own drone business.

When it comes to market in January 2026, it’ll

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