Rising air pollution in India’s major metros is reshaping real estate investment patterns, with affluent buyers prioritising health, lifestyle, and long-term value when selecting properties.

Darshini Thanawala, Vice President – Business Growth and Strategy at The Chapter, notes a shift in urban buyer behaviour.

“Seasonal getaways have evolved into year-round relocation and investment decisions. Families prefer homes in locations offering cleaner air, open spaces, and slower-paced living,” she says.

Non-urban destinations such as Goa and Alibaug are emerging as viable options for semi-permanent stays, supported by improved connectivity, remote work flexibility, and expanding social infrastructure.

Amar Kapoor, CEO of Terra Grande by Eldeco, emphasises the role of environmental quality i

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