As luxury brands have struggled with muted fashion sales over the last two years, one category has quietly kept rolling: luggage. Since the post-pandemic travel boom, weekenders, carry-ons and suitcases — once functional purchases — have become an extension of personal style for a broad range of consumers.

Legacy luxury players like Rimowa and Tumi continue to dominate the top end of the market. But as more brands pile into the lower end, competition is heating up. Even phone case brand Casetify has entered the market, with suitcases retailing at around $300. In the middle, brands with a premium price point and positioning are winning market share with clever innovations and elevated design.

The global luggage market grew 4.5% to $19 billion in 2024, driven by consumers’ increasing app

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