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Bollywood actor Tiger Shroff has been chosen as the face of Maharashtra’s newly launched ‘Maha-Deva’ football initiative, a state-backed programme aimed at identifying and promoting young talent from rural and tribal regions. The announcement was made on Monday, alongside details of a long-term plan to give budding players access to global training opportunities.

As part of the initiative, the government is exploring a collaboration with international football icon Lionel Messi to further elevate the programme’s visibility and attract attention to emerging athletes from underserved areas.

Chief Minister Devendra Fadnavis confirmed the development after the signing of a five-year agreement, emphasising the programme’s objective of widening access to professional p

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