(BPT) - Does your customer experience meet your customers' expectations? According to PwC , it probably doesn't, as 54% of U.S. consumers believe the customer experience at most companies needs improvement . The stakes couldn't be higher because this same study also found that 32% of consumers will walk away from a brand they love after just one bad experience.

So, what's the secret to keeping people happy when they visit your business? Welcoming, comfortable, helpful environments.

The setting.

While many errands can be completed online these days, consumers still have to visit brick-and-mortar locations on occasion, and this can be a frustrating experience. According to a Waitwhile survey, Americans spend an estimated 37 billion hours each year waiting , whether it be in line

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