Zepto co-founder and CEO Aadit Palicha has admitted that the company’s earlier use of “dark patterns”–deceptive design practices used to manipulate users’ choices–on its app was a misstep, confirming that the practices have since been scrapped.

In a recent interview with Forbes magazine, Palicha addressed the backlash over delivery fees, product quality concerns, and operational issues that had sparked a discussion.

The 23-year-old acknowledged that the previous changes were misguided and were rolled back. The allegations made against the quick-commerce platform were related to hidden charges, selective pricing, inflated MRPs, ambiguous discounts, and other transparency issues.

Several Reddit users highlighted a long list of fees they considered unreasonable, claiming that customers w

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