Determining the world’s most beautiful woman has always been a challenge. But Dr. Julian De Silva, director of the London Centre for Advanced Plastic and Cosmetic Surgery, uses a scientific method to make this decision. He applies a computerized face-mapping system based on the ancient Greek Golden Ratio to measure facial perfection.

What is Golden Ratio? The Golden Ratio is a mathematical value,1.618, discovered in ancient Greece. For centuries, artists, architects, and scientists believed that anything close to this ratio looks naturally balanced and pleasing to the eye. Dr. De Silva uses this formula to study beauty. His computer program measures the proportions of facial features such as the eyes, nose, lips, chin, and forehead. The closer these measurements are to the Golden R

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