What's the story

OpenAI , the company behind the popular AI chatbot ChatGPT, is reportedly considering introducing advertisements as a new revenue stream. The move comes as part of a broader strategy to monetize the platform beyond subscriptions. OpenAI CEO Sam Altman has said he is not totally against ads and even prefers personalized ones like those on Instagram .

Advertising strategy

OpenAI's approach to advertising in ChatGPT

Fidji Simo, OpenAI's CEO of Applications, recently addressed the potential inclusion of ads in ChatGPT during an interview with WIRED . She said, "Advertising as a model works really well when you have a lot of commerce intent. We have a ton of it already, people coming and asking for shopping advice." Simo emphasized that any future advertising effor

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