Over the past four months, millions of people have enjoyed the uproarious life advice dispensed by Granny Spills, an influencer wearing all-pink designer suits, on TikTok and Instagram. “Flowers die, honey. My Chanel bags are forever,” she says in one video that was liked nearly a million times.

But Granny Spills is not a real person. She is an AI creation, generated by two twenty-something content creators who hope to use her persona to get clicks and nab brand deals. Because AI video tools like Veo 3, Sora 2 , and Seedance now create people that are virtually indistinguishable from real ones, some creators see a business opportunity: to forge a new generation of synthetic influencers that might be even more effective at selling things than real people.

These new influencers don’t

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