TL;DR: As of Nov. 18, the Phantasmal Flames Elite Trainer Box is $121.01 at Amazon, which is $27 higher than TCGplayer's market value. But if you get approved for an Amazon Visa card, you can use the instant $60 voucher to bring the price down to $61.01.
The first expansion for Pokémon TCG: Mega Evolution, Phantasmal Flames, is finally out in the wild. We're used to seeing ridiculously inflated prices on the majority of sealed Pokémon TCG product, but Amazon is at least matching market value with Phantasmal Flames right now.
The Phantasmal Flames Elite Trainer Box is at market value right now on Amazon compared to TCGplayer, going for $121. You can also knock $60 off the price if you get accepted for an Amazon Visa card. There's no need to actually use it, just make sure you use that ins

Mashable Entertainment

CNN
The Daily Beast
Raw Story
HowStuffWorks Animals
AlterNet
The Babylon Bee
The Atlanta Journal-Constitution Sports
The Atlanta Journal-Constitution Things to do