Google has introduced Gemini 3, its smartest artificial intelligence model to date, with cutting-edge reasoning, multimedia, and coding skills. As talk of an AI bubble grows, the company is keen to stress that its latest release is more than just a clever model and chatbot—it’s a way of improving Google’s existing products, including its lucrative search business, starting today.

“We are the engine room of Google, and we're plugging in AI everywhere now,” Demis Hassabis , CEO of Google DeepMind, an AI-focused subsidiary of Google’s parent company, Alphabet, told WIRED in an interview ahead of the announcement.

Hassabis admits that the AI market appears inflated, with a number of unproven startups receiving multibillion-dollar valuations. Google and other AI firms are also investing

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