Irecently had the opportunity to hear Kathleen Quinn Votaw, speaker, author, and HR expert, deliver a talk that stopped me in my tracks. Among her many insights, one stood out: Recruitment is a sales process .

At first, it seems like a clever analogy. But the more you think about it, the more it holds up. Recruiting is sales. You’re selling your company to potential employees. You’re trying to stand out in a noisy marketplace, capture attention, spark interest, and close the deal. It’s no longer just about checking boxes on a job description; it’s about winning hearts and minds.

In the same way marketing teams craft messages to attract customers, companies should be crafting messages to attract talent. But instead of pushing a product, the focus is on selling the experience of workin

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