FILE PHOTO: FILE PHOTO: The Warner Bros logo is seen during the Cannes Lions International Festival of Creativity in Cannes, France, June 22, 2022. REUTERS/Eric Gaillard/File Photo/File Photo

(Reuters) -Warner Bros Discovery's board wants Paramount Skydance to sweeten its latest bid of $23.5 per share to about $30 apiece, Axios reported on Tuesday, citing sources familiar with the matter.

Paramount's offer was for 80% in cash and 20% in stock, Axios reported. The companies did not immediately respond to Reuters' requests for comment on the report.

At $30 per share, Warner Bros Discovery would be valued at $74.34 billion. That's up from Paramount's current offer of $58.23 billion.

Earlier in the day, Paramount said Variety's report on the company forming an investment consortium with the sovereign wealth funds of Saudi Arabia, Qatar and Abu Dhabi to submit a total $71 billion bid for Warner Bros Discovery was "categorically inaccurate."

Shares of Warner Bros Discovery closed up 5% while Paramount ended the day about 2% higher.

Warner Bros Discovery, home to DC film universe and television studios, HBO, CNN, TNT and Warner Bros Games, is on the verge of breaking up, crippled by declines in its television business.

The company said in October it has been considering a range of options including a planned separation, a deal for the entire company, or separate transactions for its Warner Bros or Discovery Global businesses.

The Variety report said, citing sources, that the bid is being largely backed by the Ellison family with involvement from Saudi Arabia's Public Investment Fund, the Qatar Investment Authority and the Abu Dhabi Investment Authority.

A bid backed by the Ellison family would highlight how newly appointed Paramount CEO David Ellison has leveraged his Silicon Valley connections to expand his media empire, with the backing of his father Larry Ellison, the Oracle co-founder and the world's second richest person.

Warner Bros Discovery, PIF, QIA and ADIA did not immediately respond to Reuters requests for comment on the Variety report.

Reuters reported that Comcast and Netflix have also explored bids for the Warner Bros Discovery's assets.

The initial deadline to submit non-binding first-round bids for the company is November 20.

(Reporting by Harshita Mary Varghese and Akash Sriram in Bengaluru; Editing by Alan Barona)