Lisa Nguyen does most of her work in her Kansas City apartment, like a lot of remote workers. However, most remote workers don’t have millions of eyes from around the world on their work every day.

Since 2020, Nguyen has amassed nearly 5.4 million followers on YouTube, almost 400,000 on Instagram, and 3.1 million on TikTok. Her videos are focused on food, but highlight a variety of recipe- and community-centered content. The 30 Days of Ramen Challenge and Spicy Challenge are popular video series, as are Feeding My Neighbors and Exchanging Food with my Nail Tech.

Blending recipe instruction with personal stories in quick videos, Nguyen subtly fosters kindness and openness. She shows her failures and how she’s learned from them. She takes suggestions from followers to expand not only her o

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