Fort Wayne's downtown business district today announced its annual Small Business Saturday "Holly Shopping" campaign, hoping to boost spending at locally owned shops and restaurants.

Consumers joining in the Thanksgiving weekend holiday shopping are encouraged to support businesses in a 99-block downtown district and the Broadway and Wells Street corridors, also in the central part of Fort Wayne.

“Small businesses are the heart of downtown’s energy and spirit,” said a statement from Downtown Fort Wayne’s Business Services Manager, Kim McCutchan. “Holly Shopping is a fantastic way to connect with local owners, discover unique gifts, and celebrate the season together as a community.”

Participating locations will offer exclusive specials for Small Business Saturday, a national observance t

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