When people ask me what it’s like to run an events company , I always say that it depends on the answers to the type of seemingly unusual questions I find myself asking. And they often start as random as:

“And how many custom trucks do we need?”

“How many stops across the U.S.?”

“How many months will we be on the road?”

“What’s the guest count per stop?”

It always sounds impossible. I always say, “Yes.”

That’s how I found myself running one of the first major national tours for a new tech client. It was seven months on the road, 12 cities and roughly 2,500 guests per location. We customized entire trucks in a matter of weeks, tricked out with every detail the client dreamed up, including full kitchens capable of serving hot food, storage for tents and gear and enough AV options to

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