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New Delhi, Nov 18 (PTI) Fitness firm Fittr on Tuesday announced actor Shahid Kapoor as its brand ambassador as part of its transformation into a comprehensive preventive healthcare ecosystem.

Together, Fittr and Shahid Kapoor aim to drive a nationwide movement encouraging Indians to shift from reactive treatment to everyday preventive action, the company said in a statement.

The association will be highlighted through integrated campaigns showcasing Fittr’s ecosystem and its mission to make preventive healthcare accurate, accessible, and a part of daily living, it added.

Stating that Kapoor is not just a symbol of fitness but represents the future of proactive, preventive healthcare, Fittr Founder & CEO, Jitendra Chouksey said, “As we scale our ecosystem, his in

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